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We should probably stop calling it "new" media. Blogging is well into its second decade, and even Facebook hit its fourth birthday this year.
While you were debating whether to join LinkedIn or poke someone on Facebook, these "new" media options have exploded, led by the audience rather than the communicators. Denise Graveline will look at the creative ways "new" and social media are shaping communications today, with or without the help of professional communicators. A lively discussion of areas where communicators lag behind the audiences will be encouraged.
By the end of the talk, communicators will be able to take away:
- enduring trends in so-called "new" media
- how to "follow the audience" to adopt new and social media tools
- creative ideas for using new and social media in everything from media training and public speaking to publishing and media relations
Denise Graveline is president of don't get caught, a communications consultancy that aims to make sure clients don't get caught unprepared when facing public audiences. She specializes in communications strategies, training and content development, and includes new and social media options in everything from media training to communications plans. She publishes two blogs: "Don't Get Caught News & Info" on her website, and "The Eloquent Woman" on women and public speaking.
A former magazine journalist, Graveline has led communications and public affairs operations at a private foundation and the two largest scientific societies, and served as a deputy associate administrator of the U.S. Environmental Protection Agency. She was named "Washington PR Woman of the Year" by Washington Women in Public Relations in 2002. |
